Established in 2013 in Parramatta, NSW, Australia, Smarter Advisory and Accounting – Parramatta Office (SAA – Parramatta Office) has been dedicated to delivering comprehensive business advisory services. Our offerings encompass a spectrum of services, including proficient bookkeeping, company setup assistance, and proprietary cash flow solutions tailored for long-term business planning. With a dual presence in Parramatta, NSW and South Brisbane, Queensland (SAA – Parramatta Office and SAA – South Brisbane Office), we ensure accessibility and excellence in service provision.
Driven by an unwavering commitment to client satisfaction and strategic excellence, our offices have consistently achieved remarkable organic growth of 10-15% year-on-year. This remarkable success can be attributed, in large part, to our thriving word-of-mouth referral program. The heart of our clientele lies within diverse industry segments, encompassing private and commercial cleaning, construction, cafes, medical centres, physicians, dentists, veterinarians, and small enterprises.
Sultan Kakar, the visionary founder of SAA – Parramatta Office, joined the prestigious Smarter Advisory and Accounting Pty Ltd franchise in 2013. Tasked with orchestrating the digital transformation of our enterprise, Sultan’s expertise has been pivotal in optimizing core business processes and propelling the growth trajectory of the Parramatta Office. His background, spanning the realms of accounting, business growth, and multifaceted professional experience across various industries, underscores his proficiency. Sultan’s core expertise lies not only in accounting but also in devising alternatives that avert liquidation or voluntary administration. His adeptness extends to liaising with governing authorities and institutions to address outstanding obligations. His distinguished track record bears testament to his prowess in steering executive-level change management and effecting transformative strategies in medium to large-scale enterprises.
Challenge and Solutions
Amidst this landscape of excellence, challenges and innovative solutions have taken centre stage. Traditionally, SMEs relied on conventional methods, including regular bank statements and Excel spreadsheets, for preparing critical BAS and EOFY reports. The absence of sophisticated software tailored for small businesses led to reliance on non-scalable manual workflows. Such methodologies entailed the use of spreadsheets, conventional paper-based ledgers, and PDFs for pivotal practice management aspects such as project tracking, billing, and overseeing annual fees and payments.
Sultan’s visionary insight unveiled a recurring issue among Smarter Advisory and Accounting’s cherished clientele. Business owners found themselves constrained by service-related impediments that inhibited the company’s natural growth trajectory. Recognizing this as a pivotal turning point, Sultan orchestrated the introduction of cutting-edge business accounting software. Platforms like Xero, MYOB, QBO Intuit, and Reckon were seamlessly integrated, heralding a new era for our wide-ranging clients.
Operating on a cost-effective monthly subscription model, these software solutions bestowed an array of professional tools. These tools empowered businesses with streamlined invoicing, precise quotations, facile management of purchase receipts, and accessibility to bill tracking across multiple devices. This transformative shift redefined the way businesses managed their financial spectrum.
In a proactive stride to rectify communication gaps and the historical challenges of tracking obligations, Smarter Advisory and Accounting embarked on a unique engagement journey. Regular interactions, both on a monthly and quarterly basis, kept clients abreast of their responsibilities and forged pathways for uninterrupted business continuity. This not only empowered businesses to operate seamlessly but also endowed them with a comprehensive grasp over their financial and strategic decisions.
Furthermore, Sultan astutely acknowledged a prevalent issue – the inefficacious responsiveness of accountants to client queries. To surmount this hurdle, we introduced a dedicated accounting-focused customer relationship management system. This innovation transformed communication dynamics, facilitating round-the-clock connectivity between our team and clients. Timely responses, with a turnaround of fewer than 24 hours, became the hallmark of our service.
In addition, our commitment extended to instituting a customer reminder service. This service encompassed alerts for imminent obligations, business plan milestones, and forthcoming bill payments to regulatory authorities. This was complemented by the distribution of weekly, bi-weekly, monthly, and year-end financial and cashflow statements, fostering a comprehensive understanding of the financial landscape.
To elevate client engagement and knowledge, Smarter Advisory and Accounting embarked on the journey of disseminating enriching insights. This Endeavor includes the provision of pertinent information, insightful blogs, industry-specific articles, and newsletters, tailored to cater to the distinctive needs of each client. These resources not only equip businesses to maximise profits but also to navigate regulations in alignment with the stipulations laid out by the government.
The software solutions we adroitly selected were underpinned by their capacity to address four pivotal challenges:
- Bridging the divide between internal and customer-oriented communications
- Alleviating manual workloads through the infusion of automation and cutting-edge accounting and business software
- Enabling seamless transitions during client and project handovers, fostering an uninterrupted continuum of excellence
- Providing an all-encompassing vantage point into client businesses and their performance, thereby alleviating business stress and apprehensions related to paperwork
This era of transformation was inaugurated by the strategic implementation of secure cloud-based accounting software, encompassing platforms such as QuickBooks, MYOB, and Xero. This transition was not only organic but also pragmatic, given our established utilization of these platforms for client accounts. The introduction of an affordable monthly billing structure ushered in transparency and clarity, empowering clients with a lucid understanding of their accounting, bookkeeping, and software-related expenditures as each fiscal year culminates.
In embracing these transformative solutions, Smarter Advisory and Accounting emerges as a beacon of empowerment, redefining the realm of accounting services for discerning business owners. The journey toward enhanced efficiency, stress-free operations, and unparalleled client satisfaction has been charted with precision and commitment.
